PRODUCT DESCRIPTION (เนื้อหาโดยสังเขป):-

CONTENTS

1. MARKETING’S ROLE IN THE GLOBAL ECONOMY

2. MARKETING’S ROLE WITHIN THE FIRM OR NONPROFIT ORGANIZATION

3. FINDING TARGET MARKET OPPORTUNITIES WITH MARKET SEGMENTATION

4. EVALUATING POOORTUNITIES IN THE CHANGING MARKETIN ENVIRONMENT

5. GETTING INFORMATION FOR MARKETIN DECISIONS

6. DEMOGRAPHIC DIMENSIONS OF GLOBAL CONSUMER MARKETS

7. BEHAVIORAL DIMENSIONS OF THE CONSUMER MARKET

8. BUSINESS AND ORGANIZATIONAL CUSTOMERS AND THEIR BUYING BEHAVIOR

9. ELEMENTS OF PRODUCT PLANNING FOR GOODS AND SERVICES

10. PRODUCT MANAGEMENT AND NEW-PRODUCT DEVELOPMENT

11.PLACE AND DEVELOPMENT OF CHANNEL SYSTEMS

12. LOGISTCS AND DISTRIBUTION CUSTOMER SERVICE

13. RETAILERS AND THEIR STRATEGY PLANNING

14. WHOLESALERS AND THEIR STRTEGY PLANNING